WHO WE ARE?
The Xpress Releases team is
headed up by a former News Editor with a National Newspaper
and a former Public Relations Director with one of Ireland's
top Advertising and Communications Agencies. Between
them they have over 40 years experience in the Media
and PR industries.
Many Press Releases that reach
journalists desks are quickly binned because they fail
to catch the eye or spark interest. They simply fail
to tell a story in a manner that has editors, reporters,
specialist correspondents and feature writers wanting
to know more.
At Xpress Releases we know
first hand how to win their attention. Remember we understand
the intricate workings and demands of the business.
HOW IT WORKS
The process involves the following
Five SIMPLE steps:
- Fill in the online request
form outlining the key messages and/or story you wish
to convey in your Press Release.
- We will revert back to
you with an initial draft of your Press Release.
- This gives you the opportunity
to make amendments and allows you to give us your
- Once you have Agreed &
Approved the final copy**,
we will then electronically distribute the Press Release
to an agreed list of Media.
- On completion, we will
send you an email verifying the Press Release has
been distributed, along with confirmation of the date
Attachments: We will accept photographic
or illustrative attachments pertinent to the Press Release.
However, we cannot arrange photography or be responsible
for its usage. This is solely down to the client to
arrange and to ensure it is sent to us for attachment
to the final release. We will endeavour to advise you
as to the best format and size that is acceptable by
the various media outlets.
Do we guarantee that your release
will get media coverage?
No. Because we have no control over what a particular
media outlet deems "newsworthy" or suitable for use,
we cannot make any such guarantees.
However we believe the Press Release
we create for you will have the optimum chance of obtaining
coverage. It is important to note that we do not hold
editorial control of your Press Release once it has
Results vary greatly. Some clients
can find their phones ringing off the hook but remember
there are many variables that affect whether or not
the media decides to pick up your story.
Do we act as a point of contact
and/or spokespeople for media queries?
No. Once your Release has been issued to the media,
it will be up to each individual organisation to ensure
they deal with any media queries directly. It is essential
therefore that a Spokesperson for the Company is appointed
and contact details are given on the Release.
How is the coverage of our story
We do not offer a news monitoring service. However,
we can recommend a News Monitoring Agency and we suggest
you avail of their service for the purposes of tracking
any coverage your Release receives in the media. For
further information on how our process works and for
additional guidance please seen our FAQ's section.
||Please Note: We require you to
sign-off and confirm that you have approved the
final copy before issue. We only allow for a maximum
of two drafts of your Press Release for amendments
before Final Issue. Any time spent on drafts/changes
over this amount will be charged at an additional
fee to be agreed in advance.
||It is important to note also
that all releases must be finalised and approved
24 hours prior to being issued.
HOW LONG WILL IT TAKE
- We aim to turn around your
Press Release from your initial application to final
distribution within ten working days. However, this
can vary with each client and will be assessed accordingly.
- We do not offer a weekend
service, however in certain circumstances we will
consider a special request.